DIGITAL MARKETING

1. Introduction to Digital Marketing

• Overview of Digital Marketing
• Definition and Key Concepts
• Importance of Digital Marketing
• Digital Marketing Channels and Strategies
• Digital Marketing Ecosystem
• Website and Content
• Search Engines and Social Media
• Email Marketing and Advertising

2. Website and Content Marketing

• Website Optimization
• Website Design and User Experience (UX)
• Search Engine Optimization (SEO)
• Responsive Design and Mobile Optimization
• Content Marketing
• Content Strategy and Planning
• Blogging and Article Writing
• Visual Content: Infographics, Videos, and Images
• Content Distribution
• Social Media Platforms
• Email Newsletters
• Content Syndication

3. Search Engine Optimization (SEO)

• On-Page SEO
• Keyword Research and Optimization
• Meta Tags, Headings, and Content Optimization
• Internal Linking and URL Structure
• Off-Page SEO
• Backlink Building Strategies
• Social Signals and Influencer Marketing
• Local SEO and Citations
• Technical SEO
• Site Speed and Performance
• Mobile-Friendliness and AMP
• XML Sitemaps and Robots.txt

4. Pay-Per-Click (PPC) Advertising

• Introduction to PPC
• What is PPC?
• Google Ads and Bing Ads
• Campaign Types and Objectives
• Ad Creation and Management
• Keyword Research and Selection
• Ad Copywriting and Design
• Bid Management and Budgeting
• Performance Tracking and Optimization
• Key Metrics and KPIs
• Analyzing Ad Performance
• Conversion Tracking and ROI

5. Social Media Marketing

• Social Media Platforms
• Facebook, Instagram, Twitter, LinkedIn
• Platform-Specific Strategies
• Content Scheduling and Posting
• Social Media Advertising
• Ad Types and Objectives
• Targeting and Retargeting
• Budgeting and Bidding
• Engagement and Community Management
• Building and Managing Communities
• Responding to Comments and Messages
• Social Listening and Reputation Management

6. Email Marketing

• Introduction to Email Marketing
• Types of Emails: Newsletters, Promotions, Transactional
• Email Campaign Strategies
• Email List Building and Segmentation
• Email Design and Content
• Creating Effective Email Templates
• Personalization and Dynamic Content
• Call-to-Action and Conversion Optimization
• Analytics and Optimization
• Open Rates, Click-Through Rates, and Conversions
• A/B Testing and Performance Analysis
• Email Deliverability and List Hygiene

7. Analytics and Reporting

• Introduction to Digital Analytics
• Importance of Data-Driven Decision Making
• Key Metrics and KPIs
• Tools and Platforms: Google Analytics, Social Media Insights
• Data Collection and Analysis
• Setting Up Tracking and Goals
• Analyzing Traffic, Behavior, and Conversion Data
• Generating Reports and Insights
• Data-Driven Strategy
• Making Informed Decisions
• Optimizing Marketing Strategies Based on Data
• Continuous Improvement and Testing

8. Digital Marketing Strategy and Planning

• Creating a Digital Marketing Strategy
• Setting Objectives and Goals
• Target Audience and Market Research
• Budget Allocation and Resource Planning
• Execution and Monitoring
• Implementing the Strategy
• Tracking Progress and Performance
• Adjusting and Refining Tactics

9. Project Work

• Developing and Executing a Digital Marketing Plan
• Creating and Managing Campaigns Across Channels
• Analyzing Performance and Reporting

10. Soft Skills and Interview Preparation

• Effective Communication and Presentation Skills
• Problem-Solving and Analytical Thinking
• Preparing for Digital Marketing Interviews